Data protection

We at Gentner take data protection very seriously and treat your personal data confidentially and in accordance with legal regulations.

This data protection declaration covers the following offers and websites:

This data protection declaration is valid for Alfons W. Gentner Verlag GmbH & Co. KG with all its subsidiaries - in particular TFV Technischer Fachverlag GmbH.

1 Name and contact details of the person responsible for processing and the company data protection officer

Alfons W. Gentner Verlag GmbH & Co. KG
Forststrasse 131
70193 Stuttgart
Germany
Telephone: +49 711 63672-0
Fax: +49 711 63672-747
Email: gentner@gentner.de
Website: www.gentner.de

Our company data protection officer can be reached at the above address or at datenschutz@gentner.de .

2. First the most important things about cookies, tracking and the »PUR« option

Before we get to anything else: There are two options for using our website. With the »PUR« option, we completely dispense with advertising tracking and third-party advertising. In addition, your usage behavior is not analyzed. Cookies are only used in the PUR subscription to provide essential functions of our website, such as logging into your personal user account. In addition, we process technically necessary data that is necessary for the display as well as the stability and security of our website.
If you decide to read our website for free, we finance our content through advertising. For this purpose, the advertisers set cookies, which enable tracking to play out and optimize advertising based on your usage behavior and your presumed interests and needs. In order to be able to provide the website, we use cookies, device identifiers and similar technologies on your end devices. A detailed overview of the services and cookies used for this purpose can be found in this data protection declaration.
The legal basis for their use is the European Cookie or ePrivacy Directive in conjunction with the German Telemedia Act (§§ 12 ff. TMG, until November 30th, 2021) or - from December 1st, 2021 - the law regulating data protection and the protection of the Privacy in telecommunications and telemedia (§ 25 f. TTDSG)) or the European General Data Protection Regulation (Article 6 Paragraph 1 lit. a (consent)). You can revoke your consent to advertising tracking at any time, but you can only continue to use our website if you choose the »PUR« option, which is subject to a fee.
For more information on Sourcepoint's privacy policy and CMP, visit www.sourcepoint.com/privacy-policy
You can also find out more about the Transparency and Consent Framework (TCF) on the IAB Europe website: iabeurope.eu/

3. Collection and storage of personal data as well as type and purpose of their use

3.1 When visiting the website

When you visit our website, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until it is automatically deleted:

Name of retrieved file
Date and time of retrieval
amount of data transferred
Message whether the retrieval was successful
Description of the type of web browser used
operating system used
the previously visited page
providers
your IP address

The data mentioned are processed by us for the following purposes:

Ensuring a smooth connection establishment of the website,
Ensuring comfortable use of our website,
Evaluation of system security and stability as well
for other administrative purposes.

The legal basis for data processing is Art. 6 Para.1 lit.f GDPR. Our legitimate interest follows from the data collection purposes listed above. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we use cookies and analysis services when you visit our website. You can find more detailed explanations in Sections 4 and 5 of this data protection declaration.

3.2 When subscribing to our newsletter

If you have expressly consented in accordance with Art. 6 Para.1 lit.a GDPR, we will use your e-mail address to send you our newsletter on a regular basis. Providing an email address is sufficient to receive the newsletter.

You can unsubscribe at any time, for example via a link at the end of each newsletter. Alternatively, you can also email your unsubscribe request to datenschutz@gentner.de at any time.

3.3 When signing up for personal services

If you would like to use the (personalized or chargeable) offers and services offered on the website, we may need further information from you to provide these services and for billing purposes.

This includes, in particular, your name, your (valid) e-mail address and other information (address, telephone number, etc.) which, for example, allows us to verify that you are the owner of the e-mail address provided or yours owner agrees to receive the services in question in order to provide the services you have requested accordingly and ultimately to be able to bill you properly. Entering a valid e-mail address is required so that we can prevent abusive registrations - for example for newsletters. Furthermore, you can provide us with additional data that goes beyond the provision of services (e.g. industry, professional group, age, etc.) - on a voluntary basis - e.g. in the corresponding form fields - as part of the registration/registration.

If you have given your consent, the legal basis for processing the data is Article 6 (1) (a) GDPR. If the registration serves to fulfill a contract or to carry out pre-contractual measures, the legal basis for the processing of the data is Art. 6 Paragraph 1 lit. b GDPR.

In addition, the data processing takes place on the basis of our legitimate economic interest in accordance with Article 6 Paragraph 1 lit for customer care.

The data will be deleted as soon as they are no longer required to achieve the purpose for which they were processed. Even after the end of the contract, there may be a contractual or legal requirement to store personal data of the contractual partner. In this case, there is no right to deletion, but possibly to restriction of data processing.

You can cancel the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options given above.

Would you like to delete your user account? Please send a short e-mail to info@haustec.de with your deletion request . With the deletion of the user account, your data will be automatically deleted for further use, unless we are obliged to store it for a longer period of time in accordance with Article 6 Paragraph 1 Sentence 1 lit or you have consented to further storage in accordance with Article 6 Paragraph 1 Clause 1 Letter a GDPR.

3.4 When using our contact forms

If you have any questions, we offer you the opportunity to contact us using a form provided on the website. It is necessary to provide a valid e-mail address so that we know who sent the request and can answer it. Further information can be provided voluntarily.

The data processing for the purpose of contacting us takes place according to Art. 6 Para.1 lit.a DSGVO on the basis of your voluntarily given consent.

The personal data collected by us for the use of the contact form will be automatically deleted after the request you have made has been dealt with.

Entry in the installer directory at www.photovoltaik.eu.

If you book an entry in the installer directory using the contact form, your personal data will be collected, processed, stored and passed on to fulfill the contract and to send you order-related information and is based on Article 6 Paragraph 1 lit. b of the GDPR. It may be necessary to pass on your personal data to companies that we use to provide the service or for processing.
The companies are: GreenTomato Media Solutions GmbH (graphical implementation of your order), DataM-Services GmbH (identification of subscriber / non-subscriber).

3.5 Creating Comments and Posts

If you leave comments in the blog or other posts, your IP address will be saved. This is done for our security if illegal content (insults, forbidden political propaganda, etc.) is written in comments and contributions. In this case, we can be prosecuted for the comment or contribution and are therefore interested in the identity of the author.

The data processing of content created by users takes place for the purpose of a legal obligation to which the person responsible is subject according to Art. 6 Para.1 lit.c DSGVO.

As soon as a comment or post is no longer published on the website, the personal data collected for this purpose will be automatically deleted.

3.6 Participation in Sweepstakes

As a participant in a competition organized by us, we need some personal data from you in addition to the answer to our competition question. These are electronically recorded by our server and transmitted in encrypted form to the responsible employee in our company. We store this data in order to be able to determine the winners and to be able to answer subsequent questions about participants and winners, provided that the answers to the questions do not contradict our general data protection information.

Data processing for the purpose of participating in our competitions takes place in accordance with Art. 6 Para.1 lit.a GDPR on the basis of your voluntarily given consent.

Your personal data will only be passed on to our partners, who are specified in the respective conditions of participation and are required to hand over or claim the prize.

The personal data collected by us for participation in the competition will be automatically deleted after the competition has been completed.

3.7 Download and participation in an information campaign (dossier/white paper)

The dossiers/white papers offered on our website are an additional part of an information campaign that was extensively researched, prepared and compiled for you in a suitable form by Gentner Verlag and in many cases in cooperation with one or more partners/sponsors. Information on the respective partners/sponsors can be found on the registration page of the respective dossier/white paper. In order to take part in this information campaign - including downloading the dossier/white paper - it is necessary to enter some personal data relevant to the campaign and to give us the consent required for the collection, processing, storage, disclosure and use of your data.

If you have expressly consented in accordance with Art. 6 Para.1 lit.a GDPR, your personal data will be passed on to the respective partners/sponsors and to the companies commissioned for processing. Your data will be used as part of the information campaign by Gentner Verlag and the companies involved to make the dossier/white paper available for download, to contact you by email or to send you more detailed information on the topic. You can unsubscribe or object at any time.

In addition, on the basis of Article 6 Paragraph 1 lit.f of the GDPR, your personal data will also be used to inform you about comparable offers from Gentner Verlag - also beyond the respective information campaign. By registering and the interest shown by it, there is no reason to assume that you have an overriding legitimate interest in not using your data for direct advertising. You can unsubscribe or object at any time.

To unsubscribe or object, use the relevant link in the topic or advertising information or send an email to datenschutz@gentner.de

4 Sharing of Data

Your personal data will not be transmitted to third parties for purposes other than those listed below.

We only pass on your personal data to third parties if:

You have given your express consent to this in accordance with Art. 6 Para.1 lit.a GDPR,

· the transfer is required according to Art. 6 Para.

in the event that there is a legal obligation for the transfer according to Art. 6 Para.1 lit.c DSGVO, as well as

This is legally permissible and required for the processing of contractual relationships with you according to Art. 6 Para.1 lit.b DSGVO.

5 cookies

We use so-called cookies in some areas of our website. Such file elements can be used to identify your computer as a technical unit during your visit to this website in order to make it easier for you to use our offer - even on repeat visits.

As a rule, however, you have the option of setting your Internet browser in such a way that you are informed about the occurrence of cookies, so that you can allow or exclude them, or delete existing cookies.

Please use your internet browser's help function for information on changing these settings. We would like to point out that individual functions of our website may not work if you have deactivated the use of cookies.

Cookies do not allow a server to read private data from your computer or data stored by another server. They do not cause any damage to your computer and do not contain any viruses.

We base the use of cookies on Art. 6 Para. 1 lit.f DSGVO: the processing is carried out to improve the functionality of our website. It is therefore necessary to safeguard our legitimate interests. You can access the Privacy Manager for an overview of the cookies used on the website. You can also update or revoke your cookie settings in the Privacy Manager. The link to the Privacy Manager is at the end of Section 19.

6 IVW (SZM-Tag)

Our website and newsletter use the measurement method (“SZMnG”) from INFOnline GmbH ( https://www.INFOnline.de) to determine statistical parameters about the use of our offers. The aim of usage measurement is to statistically determine the number of visits to our website, the number of website visitors and their surfing behavior - on the basis of a uniform standard procedure - and thus to obtain values that are comparable across the market.

For all digital offers that are members of the information community for determining the distribution of advertising media eV (IVW - http://www.ivw.eu ) or participate in the studies of the online research working group eV (AGOF - https://www. agof.de ) participate, the usage statistics are regularly processed by AGOF and the Media Analysis Association (agma - https://www.agma-mmc.de ) and published with the performance value "Unique User". IVW with the performance values "Page Impression" and "Visits". These ranges and statistics can be viewed on the respective websites.

6.1 Legal basis for processing

The measurement using the SZMnG measurement method by INFOnline GmbH is carried out with a legitimate interest in accordance with Article 6 (1) (f) GDPR. The purpose of processing personal data is to create statistics and create user categories. The statistics are used to understand and document the use of our offer. The user categories form the basis for an interest-based alignment of advertising material or advertising measures. To market this website, a usage measurement that ensures comparability with other market participants is essential. Our legitimate interest results from the economic usability of the findings resulting from the statistics and user categories and the market value of our website - also in direct comparison with third-party websites - which can be determined using the statistics. In addition, we have a legitimate interest in making the pseudonymised data available to INFOnline, AGOF and IVW for market research (AGOF, agma) and statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymised data available to INFOnline for the further development and provision of interest-based advertising material. to make the pseudonymised data available to INFOnline, AGOF and IVW for market research (AGOF, agma) and statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymised data available to INFOnline for the further development and provision of interest-based advertising material. to make the pseudonymised data available to INFOnline, AGOF and IVW for market research (AGOF, agma) and statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymised data available to INFOnline for the further development and provision of interest-based advertising material.

6.2 Type of data

INFOnline GmbH collects the following data, which according to EU-DSGVO have a personal reference:

IP address: On the Internet, every device needs a unique address, the so-called IP address, to transmit data. The at least short-term storage of the IP address is technically necessary due to the way the internet works. The IP addresses are shortened by 1 byte before any processing and only processed further anonymously. There is no storage or further processing of the unabridged IP addresses.
A randomly generated client identifier: To recognize computer systems, range processing alternatively uses either a third-party cookie, a first-party cookie, a "local storage object" or a signature that is created from various automatically transmitted information from your browser. This identifier is unique to a browser as long as the cookie or local storage object is not deleted. A measurement of the data and subsequent assignment to the respective client identifier is therefore also possible if you call up other websites that also use the measurement method ("SZMnG") of INFOnline GmbH.
The validity of the cookie is limited to a maximum of 1 year.

6.3 Use of Data

The measurement method used by INFOnline GmbH on this website determines usage data. This is done in order to collect the performance values of page impressions, visits and clients and to form other key figures from them (e.g. qualified clients). In addition, the measured data is used as follows:

· A so-called geolocalization, i.e. the assignment of a website call to the place of the call, takes place exclusively on the basis of the anonymized IP address and only up to the geographical level of the federal states / regions. Under no circumstances can conclusions be drawn about the specific whereabouts of a user from the geographic information obtained in this way.

· The usage data of a technical client (e.g. a browser on a device) is merged across websites and stored in a database. This information is used for the technical assessment of the socio-information age and gender and passed on to the AGOF service providers for further range processing. As part of the AGOF study, socio-characteristics are technically estimated on the basis of a random sample, which can be assigned to the following categories: age, gender, nationality, professional activity, marital status, general information on the household, household income, place of residence, internet use, online Interests, place of use, user type.

6.4 Duration of Data Storage

The full IP address is not saved by INFOnline GmbH. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier are stored for a maximum of 6 months.

6.5 Disclosure of Data

The IP address as well as the shortened IP address will not be passed on. For the preparation of the AGOF study, data with client identifiers are passed on to the following AGOF service providers:

· Kantar Germany GmbH ( https://www.kantartns.de/ )

· Ankordata GmbH & Co. KG ( https://www.ankordata.de/index.html )

Interrogare GmbH ( https://www.interrogare.de/ )

Right to object

If you do not wish to take part in the measurement, you can object under the following link: https://optout.ioam.de

In order to guarantee exclusion from the measurement, it is technically necessary to set a cookie. If you delete the cookies in your browser, it is necessary to repeat the opt-out process under the link above.

The data subject has the right to lodge a complaint with a data protection authority.

Further information on data protection in the measurement process can be found on the website of INFOnline GmbH ( https://www.infonline.de ), which operates the measurement process, the data protection website of AGOF ( http://www.agof.de/datenschutz-allgemein ) and the IVW data protection website ( http://www.ivw.eu ).

7 Data protection and information on usage-based online advertising

Internet advertisers (e.g. online marketers or advertising agencies) use a so-called "AdServer" as a "technical tool" for the placement of usage-based online advertising.

If you now visit certain websites or click on certain advertising banners on websites you visit, the AdServer places a cookie on your computer. Certain information (data) is stored in this cookie - anonymously or pseudonymised - e.g. about the content of the advertisements on which you clicked, the product advertised there, etc.

The AdServer processes the data collected in this way on behalf of the advertiser by creating a kind of "online advertising profile" in the cookie that contains your possible interest preferences. This makes it possible to show you advertisements that may be better tailored to your interests and preferences on future visits to websites.

It is important that the AdServer does not link any collected data to other databases that could allow conclusions to be drawn about you. In particular, neither your name, your e-mail address, your residential address nor other personal information such as your date of birth or telephone number are stored in the cookie and processed by the ad server.

Who is the advertiser using this AdServer to serve behavioral online advertising on websites I visit?
The advertiser who uses this AdServer in the present case to place usage-based online advertising is: Alfons W. Gentner Verlag GmbH & Co. KG, Melanie Schweigler, Forststraße 131, 70193 Stuttgart. Phone: 0711-636720; Email: schweigler@gentner.de

Alfons W. Gentner Verlag GmbH & Co. KG has submitted to the code for OBA service providers for the self-regulation of service providers in the field of usage-based online advertising of the German Data Protection Council Online Advertising (DDOW). A link to the full text of the Code can be found here. You do not want usage-based online advertising?

To temporarily (7 days) disable usage-based online advertising, please click here . To permanently opt out of serving online behavioral advertising, please click here .
Via the central preference management of the consumer portal meine-cookies.orgYou can also directly and easily control the use of usage-based online advertising for websites you visit by the above-mentioned advertiser - insofar as he has registered there - as well as by all other advertisers who are affiliated with the DDOW code and registered in the central preference management.
Please note that it is also necessary to set a cookie on your computer to deactivate usage-based online advertising. If you delete your cookies, the AdServer can no longer determine that you no longer wish to see usage-based online advertising.

Further information
Further information on the subject of usage-based online advertising can also be found on the consumer portal meine-cookies.org

Finally, please note the following.
The provider of this AdServer is AdSpirit GmbH, Ebertstraße 2, 10117 Berlin. However, this is not responsible for the collection of your data and its processing for the placement of usage-based online advertising. This is solely the advertiser mentioned above. AdSpirit GmbH only provides the above-mentioned advertiser with the AdServer as a technical tool for placing usage-based online advertising.

8 Use of Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link ( The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link ( The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link ( You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link ( You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by clicking on the following link (http://tools.google.com/dlpage/gaoptout?hl=de ) Download and install the available browser plugin.

We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" was expanded to ensure anonymous collection of IP addresses (so-called IP masking).

You can also prevent Google Analytics from collecting data by clicking on the following link. An opt-out cookie is then set, which prevents further collection of your data when you visit this website. This procedure is particularly recommended when accessing our site via mobile devices.

You can find more information on terms of use and data protection at https://marketingplatform.google.com/about/analytics/terms/de/ or at www.google.com/intl/de/analytics/privacyoverview.html

We base the use of the aforementioned analysis tool on Art. 6 Para. 1 Letter f) GDPR: the processing is carried out to analyze usage behavior and is therefore necessary to protect our legitimate interests.

Link to opt out: https://support.google.com/analytics/answer/181881?hl=de

8.1 Google Adwords Remarketing / Google Tag Manager

We use Google Remarketing Tags. These are services provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). Google uses cookies, which are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including your IP address) is transmitted to a Google server in the USA and stored there. The IP address is then shortened by the last three digits by Google, so it is no longer possible to clearly assign the IP address. Google will use this information to evaluate your use of the website, to compile reports on website activity for website operators and to provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required to do so by law or if third parties process this data on behalf of Google. Third-party vendors, including Google, serve ads on websites across the internet. Third parties, including Google, use stored cookies to serve ads based on a user's previous visits to this website. Under no circumstances will Google associate your IP address with other Google data. You can object to the collection and storage of data at any time with effect for the future. You can opt out of Google's use of cookies by visiting the Google Ads Opt-out page. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. You can object to the collection and storage of data at any time with effect for the future. You can find further information on Google's provisions at https://policies.google.com/privacy?hl=de

Our website uses the Google Tag Manager for the purpose of personalised, interest and location-based online advertising. The option to anonymize the IP addresses is controlled by Google Tag Manager via an internal setting that is not visible in the source of this page. This internal setting is set in such a way that the required anonymization of the IP addresses is achieved.

Link to opt out: https://adssettings.google.com/authenticated

8.2 Google Adwords Conversion Tracking

This website also uses Google Conversion Tracking. Google Adwords places a cookie on your computer if you have reached our website via a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. Each Adwords customer receives a different cookie. This means that cookies cannot be tracked via the websites of Adwords customers. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking.

Adwords customers are informed of the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in the tracking process, you can also refuse the setting of a cookie required for this - for example via a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the domain " www.googleadservices.com " are blocked. You can find Google's privacy policy on conversion tracking at http://www.google.com/intl/de/policies/privacy

Link to opt out: https://adssettings.google.com/authenticated

9 Use of Doubleclick by Google

Doubleclick by Google is a service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google"). Doubleclick by Google uses cookies to show you advertisements that are relevant to you. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were viewed. The cookies do not contain any personal information. The use of DoubleClick cookies only enables Google and its partner websites to place ads based on previous visits to our or other websites on the Internet. The information generated by the cookies is transmitted by Google to a server in the USA for evaluation and stored there. A transfer of data by Google to third parties only takes place due to legal regulations or in the context of order data processing. Under no circumstances will Google combine your data with other data collected by Google.

By using our website, you agree to the processing of data about you by Google and the manner of data processing described above and the stated purpose. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of our website in full. You can also prevent Google from collecting the data generated by the cookies and related to your use of the website and from processing this data by Google by clicking on the following link https://adssettings.google.com/authenticatedDownload and install the browser plug-in available under DoubleClick deactivation extension. Alternatively, you can deactivate the Doubleclick cookies on the Digital Advertising Alliance website under the following link: http://www.aboutads.info/choices/ Link to Opt.Out: https://adssettings.google.com/authenticated

10 Use of Aumago

Alfons W. Gentner Verlag GmbH & Co. KG works together with Aumago GmbH (“Aumago”), Berlin, a target group marketer. Aumago uses so-called cookies, a text file that is stored in the computer's browser and collects/contains anonymous usage data for the purpose of usage-based online advertising (Online Behavioral Targeting "OBA"), such as the type of website visited, categories and/or product pages visited and/or via which browser and end device this was done. No personal information is recorded. The usage data can therefore not be linked to the real identity of the user.

The cookies are either Aumago cookies or cookies from service providers that Aumago uses. The user can either delete the cookies directly in the browser at any time or manage their cookie preferences at www.youronlinechoices.com/de/praferenzmanagement .

On the basis of this anonymous analysis of the user's surfing behavior, Aumago segments this information from the cookies according to industry, e.g. browser "1" receives the cookie "Industry A" on website "X" and enables more targeted online advertising from the interests assumed from this. On behalf of Alfons W. Gentner Verlag GmbH & Co. KG, Aumago will use this anonymous, non-personal information to market it as part of more targeted online advertising.

11Facebook

11.1 Social Plugins

This offer uses social plugins ("Plugins") from the social network facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins can be recognized by one of the Facebook logos (white "f" on a blue tile, the terms "Like", "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/

If a user calls up a website of this offer that contains such a plugin, his browser establishes a direct connection with the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser, which integrates it into the website. The provider therefore has no influence on the amount of data that Facebook collects with the help of this plugin and therefore informs the users according to their level of knowledge:

By integrating the plugin, Facebook receives the information that a user has accessed the corresponding page of the offer. If the user is logged into Facebook, Facebook can assign the visit to his Facebook account. If users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your browser to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and save their IP address. According to Facebook, only an anonymous IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the relevant rights and setting options for protecting the privacy of users can be found in Facebook's data protection information: https://www.facebook.com/ads/preferences/

If a user is a Facebook member and does not want Facebook to collect data about him via this offer and link it to his member data stored on Facebook, he must log out of Facebook before visiting the website.

11.2 Facebook Website Customer Audiences

On our website we use the "Custom Audiences" pixel from the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. So-called tracking pixels are integrated on our website. When you visit our pages, a direct connection is established between your browser and the Facebook server via the tracking pixel. Facebook receives information from your browser, among other things, that our site has been accessed by your device. If you are a Facebook user, Facebook can use this to associate your visit to our site with your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the data transmitted or how it is used by Facebook. We can only choose which segments of Facebook users (such as age, interests) our advertising should be displayed. We use one of two Custom Audiences working methods in which no data records, in particular no e-mail addresses of our users - neither encrypted nor unencrypted - are transmitted to Facebook. You can find more information on this in Facebook's privacy policy at https://www.facebook.com/about/privacy/

If you wish to object to the use of the Facebook Custom Audiences website, you can do so at https://www.facebook.com/adpreferences/ad_settings/?entry_product=account_settings_menu .

11.3 Conversion measurement with the Facebook conversion pixel

We use the "conversion pixel" or visitor action pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). By calling up this pixel from your browser, Facebook can subsequently recognize whether a Facebook advertisement was successful, e.g. led to an online purchase. We only receive statistical data from Facebook without reference to a specific person. This allows us to measure the effectiveness of Facebook ads for statistical and market research purposes. In particular, if you are logged in to Facebook, we also refer to their data protection information https://www.facebook.com/ads/preferences/

Please go to https://www.facebook.com/ads/preferences/ if you wish to revoke your consent to Conversion Pixel.

12 social plugins

We use the social media buttons from Shariff for our website, a solution from the German company Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hannover, Germany. The service prevents personal data from being transmitted to the respective social network when a page with placed social media buttons is called up.

Below are the data protection declarations of the social media channels used:

Facebook: https://www.facebook.com/about/privacy
Instagram: https://help.instagram.com
Twitter: https://twitter.com/de/privacy
Pinterest: https://policy.pinterest.com /de/privacy-policy
Xing: https://privacy.xing.com/de/datenschutzerklaerung

13 YouTube

This website may contain at least one plugin from YouTube, belonging to Google Inc., located in San Bruno/California, USA. As soon as you visit pages on our website that are equipped with a YouTube plugin, a connection to the YouTube servers is established. The YouTube server is informed which specific page of our website you have visited. If you are also logged into your YouTube account, you would enable YouTube to assign your surfing behavior directly to your personal profile. You can nullify this possibility of assignment if you log out of your account beforehand. Further information on the collection and use of your data by YouTube can be found in the information on data protection there at www.youtube.com

14 LinkedIn (use exclusively on haustec.de)

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages that contains LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click on LinkedIn's "Recommend" button and are logged into your LinkedIn account, LinkedIn is able to assign your visit to our website to you and your user account. We would like to point out that as the provider of the pages, we have no knowledge of the content of the data transmitted or how it is used by LinkedIn.

For more information, see LinkedIn's privacy policy at: https://www.linkedin.com/legal/privacy-policy

15 Riddle

On our website you have the opportunity to take part in an online quiz and online surveys. The quiz is integrated into our offer via a so-called iFrame (a website on our website) and is provided by Riddle Technologies AG, Lenaustr. 1, 66125 Saarbrücken (“Riddle”). We have no influence on the data processing operations that take place via the iFrame and during participation in the quiz.

Riddle uses cookies to collect information about the use of the quiz and surveys. The purpose and scope of the data collection and the further processing and use of the data by Riddle can be found in Riddle's data protection declaration: https://www.riddle.com/legal/privacy

16 Civey (use exclusively on haustec.de)

On some of our pages we use the voting box of the opinion research institute Civey GmbH, Alte Jakobstraße 85/86, 10179 Berlin. Civey offers you the opportunity to participate in exciting opinion polls and view the representative results in real time and free of charge. If you participate in one or more surveys, Civey will receive the master data you entered (year of birth, postcode, gender) and your chosen answers after agreeing to the terms of use and data protection. Participation in the surveys is voluntary. Civey places a cookie in your browser so that you can recognize them the next time you vote.
Civey uses your data anonymously to aggregate the survey results. The processing does not take place for advertising purposes.

Further information on the scope of data processing and the storage period of your data can be found at https://civey.com/datenschutz

17 SalesViewer (use exclusively on haustec.de)

Use of SalesViewer®️ technology: On this website, SalesViewer®️ technology from SalesViewer®️ GmbH is used to collect data for marketing, market research and optimization purposes on the basis of the legitimate interests of the website operator (Article 6 (1) (f) GDPR). saved. A javascript-based code is used for this purpose, which is used to collect company-related data and use it accordingly. The data collected with this technology is encrypted using a non-recalculated one-way function (so-called hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website. The data stored as part of Salesviewer will be deleted,

You can object to data collection and storage at any time with effect for the future by clicking this link https://www.salesviewer.com/de/opt-out/

Click to prevent future acquisition by SalesViewer®️ within this website. An opt-out cookie for this website will be stored on your device. If you delete your cookies in this browser, you must click this link again.

18 Sumo

Pop-ups are displayed on our website. For this we use sumo.com, a service provided by Sumo Group Inc., 1305 E. 6th Sr 3, Austin, TX 78702, USA. Within the scope of use, data such as the IP address and activities of the user can be transmitted to a server of Sumo Group Inc. and stored there. Sumo.com uses cookies to collect information and analyze how the pop-ups are used. Sumo Group Inc. may transfer this information to third parties where required to do so by law or where such data is processed by third parties.

You can prevent the collection and forwarding of personal data (in particular your IP address) and the processing of this data by deactivating the execution of Java Script in your browser or by installing a tool such as 'NoScript'.

The purpose and scope of the data collection and the further processing and use of the data by sumo can be found in sumo's data protection declaration: https://sumo.helpscoutdocs.com/article/559-privacy-policy

19 Marfeel

This website uses the web analysis service Marfeel (MARFEEL SOLUTIONS, SL (Av Josep Tarradellas, 20-30 P.6 08029 - Barcelona, Spain)), with which usage data from website visitors can be collected, evaluated and prepared for automatic reports. These reports continuously optimize our website offering. Marfeel uses cookies to identify returning users. You can find more information about Marfeel's data protection here: https://community.marfeel.com/t/marfeel-saas-privacy-policy/7500

20 Sendgrid

This website uses the services of SendGrid to send e-mails. The provider is SendGrid Inc., 1801 California Street, Suite 500, Denver, CO 80202

Sendgrid is a service that can be used to send and analyze emails. If you enter data for the purpose of subscribing to the newsletter (e.g. e-mail address), this will be stored on the SendGrid servers.

SendGrid is certified according to the "EU-US Privacy Shield". The "Privacy Shield" is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA. You can find more information about SendGrid certification here: SendGrid Privacy-Shield Certification

For more information, see SendGrid's privacy policy .

21 Rights of data subjects

You are entitled to the following data subject rights:

21.1 Right to Information

You have the right to request confirmation from us as to whether personal data relating to you are being processed.

21.2 Rectification/Erasure/Restriction of Processing

You also have the right to ask us to

Inaccurate personal data concerning you will be corrected immediately (right to correction);

· personal data concerning you will be deleted immediately (right to deletion) and

· the processing is restricted (right to restriction of processing).

21.3 Right to data portability

You have the right to receive personal data that you have provided to us in a structured, common and machine-readable format and to transmit this data to another person responsible.

21.4 Right of Withdrawal

You have the right to withdraw your consent at any time. The revocation of the consent does not affect the legality of the processing carried out on the basis of the consent up to the point of revocation.

21.5 Right to Object

Is the processing of your personal data for the performance of a task that is in the public interest (Art. 6 Para. 1 Letter e) GDPR) or to protect our legitimate interests (Art. 6 Para. 1 Letter f) GDPR) necessary, you have the right to object.

21.6 Right to Complain

If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority without prejudice to other legal remedies.